Swuishun Food Trading (M) Sdn Bhd -Management & Operation

MANAGEMENT & OPERATION

All staff of Swuishun Food Trading (M) Sdn. Bhd. collectively promote the company's highest ranking policy Quality First, Safety First, Service First, further more, under the leadership of our Managing Director Mr. Dexter Chia, our company has already developed numerous high quality products that have nutritional values, conforming to health standards and are in line with market needs. Our business has penetrated every area, towns and cities in Malaysia, ranging from hypermarkets, supermarkets, fast food chains, hotels; to market hawkers, Western and Chinese restaurants, mini markets, petrol station and so forth. Besides those, our company also exports to overseas markets like Singapore, Brunei and UAE.

Vision & Mission Service First

To fulfill the encompassing vision of Quality First, we use the latest advanced low temperature storage facilities, deploy advanced production techniques and machinery, putting our effort in ensuring utmost hygiene and safety, fresh and high quality level of refrigerated processed seafood products. We strongly believe that, the best and the utmost satisfying product, must be a high quality product. Thus, from raw materials procurement, concoction, production, packaging, refrigeration, storage till distribution, we have established stringent quality control to inspect the products and its related production process flow.
Bearing our company's principle of Safety First, any of refrigerated processed seafood product must conform with our company's 6 requirements:

1. 2.
3.
4.
5.
6.

must be fresh
must be hygienic
must be complying with HALAL food processing methods
must not contain preservatives
must be of high product quality and high standards
must be good quality and low price

We are very grateful to all parties that have given us open praises affirming their support and trust in our products. That is the reason why our sales teams, have been consistently upholding our company's principle of Service First, putting every effort, striving to provide the very best service to our valued customers and business associates. Good sales service is the starting point in achieving 100% customer satisfaction. From product information, price enquiries, orders, product trend analysis, till after sales service, we employ professionals who are responsible to take of any of your needs. We believe that customer's satisfaction, is our assurance.

Management Policy Service First Business Development

Swuishun Food Trading (M) Sdn. Bhd. has established the basic concept for "ISO 9001:2000 Quality Policy"-a company-wide management outlook that sets the direction for long-term management. Tagging along the trend of globalization, we consistently upgrade ourselves to become an enterprise that has production competency that conform to international quality standards, and also to demonstrate that our company is an enterprise imbued with long-range plans, vitality, innovativeness and has stable development. Our company has established the following 4 Quality Policies:

1. 2.
3.
4.

To ensure continuous improvement in product quality and customer service
To establish product safety
To control cost effectiveness in enhancing sales volume
To ensure the improvement in progress for achieving efficiency and good result through the Quality Management System.

Research and Development (R&D)

We have our own laboratories and experiment departments for research and development, to satisfy multi-racial needs, multi taste preferences, fulfilling complete customer satisfaction, and the service first principle. That is the reason why even we already have scores of refrigerated processed seafood products in the market, yet we still continuously conduct the monthly market and product research and development, with the intention to supply higher quality refrigerated processed seafood products to our large customer segment.



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